About ACE
Jeddah based Al-Harithy Company for Exhibitions is Saudi Arabia’s leading event organizer. The first to own dedicated exhibition venues and organise international trade shows in the Kingdom, Al-Harithy has, over more than 30 years, staged in excess of 500 successful exhibitions across a wide range of industry sectors. The company’s impressive track record and wealth of expertise provides the assurance that your products and services are promoted with the highest degree of professionalism. ACE was the first company in the Kingdom to specialize in the organization of exhibitions. Such extensive knowledge and experience of both the local market and the exhibitions scene remains unmatched by any other exhibition organizer.ACE History
The boom in the Kingdom's economy in the 1970's made it a very attractive market for a host of countries. They saw the opportunity to bring their products, services and technology to service the Kingdom's requirements. So Al Harithy Company for Exhibitions Ltd was formed. The company was the first specialized exhibitions company in the Kingdom and the first to have its own purpose built venue. With 50% of the Saudi population residing in the Western Region and Jeddah the Kingdom's undisputed commercial and leisure centre, the location was - and remains - perfect.
Many exhibitions were held in a purpose built hall of inflatable construction and a vast number of countries participated in those early years. Indeed, ACE can proudly claim that a number of international brand names in the different sectors of the industry signed their agency with Saudi sponsors in the period 1978 - 84 through those exhibitions. The period 1985 - 1990 saw a stabilization of markets and a corresponding reduction in exhibitions but the Saudi market retained its maximum share of business in the Middle East. A mini-boom following the Gulf War in 1991 boosted the exhibition industry and new exhibitions were added to the ACE calendar.
World and regional economic situations drive exhibition requirements. Global recession from 1995 saw many companies turning to ACE to promote their products in a cost effective way while the return to financial stability brought by higher oil revenues in more recent years has led to a more visible flamboyance at many of the shows. Through all the fluctuations, ACE has amassed a wealth of experience unmatched in the region.
The relationship between ACE and the Jeddah Chamber of Commerce and Industry is historic. When JCCI built the Arab world's most prestigious exhibition centre in 1990, they invited Al Harithy to relocate. As a result, ACE established its new headquarters at the splendid new facility, known as Jeddah International Exhibition & Convention Centre. Already operating within the region's largest market, this move emphasised the upward mobility of the company and provided ACE exhibitions with a showcase that was second to none.
Progress continues and extensive plans are in place to further upgrade the exhibitions. The first phase has already resulted in seminars and workshops being added to many of the shows under the JCCI umbrella and other official bodies.
Over the years ACE has continuously added exhibitions to its programme in line with market demands and introduced a wide variety of innovations to enhance visitor experience, such as interactive features and audience participation
Company Statement
Vision
To be recognized as the client’s first choice in creating business opportunities.Mission
To satisfy commercial needs and provide value via innovation, team spirit and corporate well being.Goals
- To deliver quality that is simply the best by listening to our clients and going the extra mile.
- To ensure that our commitment, honesty and integrity shine through.
- To make “doing business” with us an enjoyable and rewarding experience.
Affiliations
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Founding Member
Arab Union for International Exhibitions & Conferences -
Member
Association of Event Organisers
These emblems are your assurance that as an exhibitor or visitor the exhibition you are attending is well organized and promoted to the high standard required by the association memberships.
